Johannesburg. South African Airways (SAA) today revealed the fully branded aircraft that will fly Team South Africa and officials to the London 2012 Olympic Games on 19 July 2012. The spectacular design painted on the aircraft was created by Adri le Roux, a first year design student at Stellenbosch University.
The long haul Airbus A340-300 is set to cause a splash at international airports with its bold and colourful images of South African swimmers, runners, soccer players and other sports stars.
“As South Africa’s national airline, we are proud and happy to be able to support our athletes in this manner,” said SAA CEO Siza Mzimela “And just as our ground crews, pilots, and cabin staff are geared to give their very best to the Olympic participants and to all of our passengers at all times, we look forward to South Africa’s athletes achieving personal peak performances in London.”
SAA issued a public competition challenging South African youth of ages 13-21 to design an iconic visual which captures the spirit of South Africa. The judging criteria included creative flair and an eye for design. Furthermore, the simplicity and longevity of the design was considered, with the third and final criteria being how the design compliments SAA’s internationally recognised branding.
About SAA
South African Airways (SAA) is the leading carrier in Africa, serving 26 destinations across the continent, as well as major destinations within South Africa and internationally from its Johannesburg hub. It is a member of the largest international airline network, Star Alliance.
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